behind the BRAND
Soline & Clément are based in the Normandy Vexin, between Paris and Rouen, not far from Giverny, the cradle of Impressionism. They know the land and the flowers it yields; they are also curious about the world and the way it changes. For them, the spirit of the times is always a source of inspiration.
Florists? Far more than that: artisans of floral art.
“They stage flowers the way a director stages a play,” as one observer puts it. “For them, a bouquet is never mere decoration; it reveals the sensibility of their clients.” A subtle dialogue between people and plants, brought together in harmony at the heart of each event.
Word of mouth soon did its work. In twelve years, Lily Paloma has become the studio of choice for several leading French houses and discerning families, whenever their public or private events call for elegance and quality.
The British fragrance house Jo Malone London was quick to see it, entrusting Lily Paloma with the flowers for its Paris presentations. Others followed, including Printemps, Narciso Rodriguez, Bobbi Brown and Anne Fontaine, then Chanel Haute Couture, Kering and, more recently, Puig and LVMH.
“Everything rests on trust,” Soline explains. “We respect the codes, image and culture of our partners, while encouraging them to go further.”
In every case, Lily Paloma takes particular care in choosing the finest flowers and foliage, of impeccable freshness, to compose arrangements that are “beautiful and surprising”, created exclusively for those who inspire them. The flowers come from all over the world: “We work with a specialist at Rungis who sources them from the finest growers,” Clément adds. “Quality knows no borders.” It is as simple as that.
Today, Lily Paloma’s clients are mainly Parisian and American, another effect of word of mouth: “We are wherever we are expected.”
tres chic
flowers
always
someday!
mode demode
style
SE
— coco chanel
LA
le jamais
Vogue France, September 2025: Chris and Matt's wedding at Domaine de Primard. Read the article
The Lane, February 2024: Alexis and Fabrice's wedding at Domaine de Primard. Read the article